Group Executives

  • Daniel Bracken

    Chief Executive Officer & Managing Director

    Daniel has more than 25 years’ experience managing some of the world’s most iconic brands. He has an extensive background in retailing, fashion, and brand development in Australia and international markets, as a Chief Executive Officer and in senior executive positions across strategy, marketing, merchandise, product design and digital and customer engagement strategies.

    Prior to joining Michael Hill as CEO in November 2018, Daniel was CEO at Specialty Fashion Group and previously held positions as the Group Vice President, Strategy for Burberry London, as Deputy CEO and Chief Merchandise & Customer Officer of Myer, and as CEO of The Apparel Group.

    During his time at Speciality Fashion Group, Daniel led the company’s corporate restructure and the successful divestment of a number of brands, returning the company to profitability. At Myer, he oversaw merchandise buying, design, sourcing, and manufacturing, and led the Myer brand and customer experience strategy. During his tenure, the Apparel Group owned leading fashion brands Sportscraft, Saba, Willow, and JAG.

    His international experience includes more than 15 years at Burberry London in the United Kingdom, where he was a key member of the leadership team involved in their turnaround into an iconic global brand. He performed a range of roles at Burberry including Vice President – Strategy (Group), Head of Merchandising & Production (Ready to Wear), and Commercial & Operations Director (Menswear).

    • Andrew Lowe

      Andrew Lowe
      Chief Financial Officer & Company Secretary

      Andrew joined Michael Hill in 2017 as Chief Financial Officer, and later assumed the role of Company Secretary. He holds a Bachelor of Commerce, a Bachelor of Laws and a Masters of Applied Finance, and is a qualified Chartered Accountant and a Chartered Taxation Adviser of the Taxation Institute of Australia.

      Andrew has extensive experience in corporate governance, mergers & acquisitions, finance and leadership roles across a range of listed corporate groups with Australian and offshore operations, including roles with Aurizon, Cleanaway Waste Management and Anglo American.

      • Amy Sznicer

        Chief Retail Officer

        Amy has over 25 years’ leadership experience, across retail and beauty industries, having worked with prominent retail brands such as Witchery, GAP, Bras n Things, Guess Jeans and Aldo. She has led the roll out of over 200 new retail stores in Australia, New Zealand and Singapore and was named 2006 Australian Young Business Woman of the Year at the Telstra Business Women’s Awards.

        Amy’s extensive career in specialty fashion retailing has built a broad skill set that goes beyond store operations. She has worked as an Executive Leader in privately owned, private-equity controlled, and listed organisations. Amy is extremely passionate about dynamic leadership, a strong company culture, deep retail foundations and driving high performance in an ever-changing retail landscape. These qualities enable her to consistently deliver the highest standard of customer service and ultimately, strong business performance.

        • Jo Feeney

          Chief Marketing Officer

          Jo joined Michael Hill in March 2021 as Chief Marketing Officer to lead the revitalisation and growth of the company’s brand, delivering end to end marketing strategies in an omnichannel environment. Jo is responsible for shaping the company’s messaging, delivering an outstanding experience to the Michael Hill customer across both digital and traditional marketing channels and leading the vision for a world class loyalty program.

          Jo brings with her over 20 years’ experience in both local and global organisations (including Woolworths, Telstra, Foxtel and McDonald’s), specialising in strategic brand building, end to end marketing communications and driving key customer growth strategies across channels. In her most recent role as Director of Marketing at McDonald’s Australia, she was responsible for marketing, brand and media strategies and driving commercial growth through innovation and 
          re-imagination of the brand.  

          Jo is also a recognised leader in creativity - winning multiple awards both locally and internationally. She brings a fresh approach to driving the future growth of the brand through a lens of commercial creativity.

          • Matt Keays

             Matt Keays
            Chief Technology Officer

            Matt joined Michael Hill in June 2015, bringing with him extensive international IT experience in the retail space. Prior to joining the company, Matt led the global IT strategy for Forever New as their General Manager Information Technology, and prior to that worked as Chief Information Officer for Super Amart where his final project was successfully leading a full-scale disaster recovery process after the Queensland floods in 2011. He also worked for leading national footwear and apparel company, Colorado Group after enjoying his long retail apprenticeship with 11 years at Country Road, where he worked initially as a Finance Accountant, and also gained solid shop floor experience during his tenure.
            Matt has strong technical skills and a track record of developing an effective team focused on business alignment. Matt’s career has seen him lead significant technology and infrastructure programs, covering Microsoft Dynamics, Infor, Oracle and JDE. He has helped all retail businesses implement and embrace data warehousing with his first Microsoft based implementation as far back as 2004. The Michael Hill advanced data warehouse went live in 2016 and his team continually evolve our data platforms to align with the strategic shifts across the business.

            • Tabitha Pearson

              Chief People Officer

              Tabitha joined MH in May 2024 as Chief People Officer.

              With 30 years’ experience in people and culture across a number of ASX listed companies, including Bunnings, Super Retail Group, Myer and G8 Education. Tabitha’s strength lies in her commercial and people driven approach. She is experienced in leading large and diverse teams, integrating large scale acquisitions, and implementing modern people and culture strategies. She has a focus on building capability and talent, while driving a strong performance culture in organisations.

              With a workforce of ~3,000 people across Australia, New Zealand and Canada, Tabitha’s experience will lead the Company’s strategic priority of attracting, retaining and developing top quality teams across the group.

              Tabitha holds a Bachelor of Arts in Psychology and Post Graduate Diploma in Human Resources and Industrial Relations.